As we approach the third anniversary of Haiti’s tragic earthquake this upcoming January, the Caribbean nation still faces much adversity on its path to recovery. To some it seems like a distant memory, while others commendably are dedicating themselves to keeping its needs on the national radar. One of those advocates is actress Olivia Wilde, teaming up with Alternative Apparel (an eco-friendly favorite) on a limited edition bag aptly titled the Message Bag.
While we typically see Olivia all gussied up on the red carpet, it is refreshing to see the leading lady in some rugged-chic gear for a good cause. As a loyal fan of the Atlanta-based brand and already having co-founded Campaign Happiness, she identified the opportunity to merge conscious commerce with her love for fashion with this convertible messenger-meets-rucksack in rich olive canvas and perfectly pebbled leather. Proceeds from your purchase go toward the construction of the Academy for Peace and Justice in Port-au-Prince, a school funded by Oscar-winning filmmaker Paul Haggis’s charity, Artists for Peace and Justice. In the words of our go-to basics brand: This is not just a bag, it’s an opportunity for an education.