The scene is changing. Grassroots labels are having a moment and LOVE NAIL TREE is one we are getting behind. Uncovering the story behind a brand is one of my favorite parts of working in this industry, and this SoCal team is delivering its own passionate voice through a cotton canvas with provocative imagery that sparks conversation. There is something familiar about what they do — worn-in tops and subversive graphics… vintage inspired accessories, pocket watch included. But founder Tyler knows that you want something unusual in your clothing.
Choosing tees as his medium back in 2005, Tyler picked up screen printing equipment and with a lot of determination and elbow grease, taught himself the art of producing narrative clothing. Every shirt is developed and manufactured in Downtown LA, using high quality jersey cotton, eco-friendly water-based ink, and a story printed on the interior — making each design unique in its own way. Following the suggestion of Tyler’s wife and business partner Michelle, every piece of LOVE NAIL TREE jewelry is hand-assembled in LA with a majority of the materials coming from recycled materials.
The duo contends that “storytelling is the necessary drive for the kind of dialogue needed among people for change. We exist to reveal the power that stories possess to dramatically alter the cold, hard heart.” Well, we’re gonna go ahead and jump start that heartbeat of yours with a juicy writing contest.
Write YOUR OWN story about any of the LOVE NAIL TREE shirts on Karmaloop for a chance to win a prize pack of 2 shirts and 2 accessories of your choice from the current LOVE NAIL TREE collection! Yup — that’s some mega loot up for grabs. And boys, you are welcome to enter too — the brand features a men’s line on their website.
Submit your short story to firstname.lastname@example.org before Monday, July 2. Winning story will be posted here.
Contest open internationally. No minimum or maximum word count. If you’re not a great writer but know someone who is, share this contest with them! (Maybe they’ll split the winnings? Wink wink.) Get creative! We can’t wait to see what you’ve got for us.