We’ve been dancing playing in our Jeffrey Campbell shoes long before the cult brand decided to title them as such, but with this spring’s new crop of footwear we realize they mean something different. Taking off with the athletic craze that ruled the runways last September, JC Play aims to satisfy our sportiest dreams with the obvious choices, wedge and flatform sneakers, and the more subversive approach: Velcro Teva inspired straps on ultra platform sandals. Watch the clip above for a better look at the bunch, and head over to the JC blog for the “FRESH TO DEATH” lookbook in full.