At Karmaloop, it’s always been our mission to stay ahead of the game when it comes seeking out new and exiting brands, thus we are pleased to welcome For Love & Lemons to our roster. The Southern California Lifestyle brand combines fashion forward silhouettes with unique detailing for an altogether contemporary look. According to the brand’s creators Gillian Mahin and Laura Hall, the For Love & Lemons girl is “effortlessly chic. She loves life, freedom and only the best parties. She is controversial and adventurous, but never reckless. She stands out on her own. She is the new tomboy. She knows what she wants. And exactly how to get it.” Sounds like a pretty cool chick to us.