karmaloop fall lookbook

A few weeks ago, we banged out our latest fall look book and ad campaign, and I must say…it’s one of our best EVER!  The look book, which was was created for both the ladies and the gents, was shot by Chris Churchill at the Boston Public Library. On the women’s side, Miss Jeni and I styled out two beautiful models from the Wilhelmina Agency, with all the latest product for fall.  Make-up was done by Jeannie Vincent and hair by Justin Woods. The library was the perfect location! Not only is it gorgeous, but also the first public library in the United States. I must say, this is one of the perks of being located in Boston–so much cool history!  I can’t give away too much of the shoot, but we did get some amazing behind-the-scenes shots! You can expect to see the ads everywhere, as well as a new look book coming soon. I made a point to feature a lot of new brands dropping this fall (check out AGAIN, My Pet Square, Washborn) along with your favorites (lots of stylestalker, BB Dakota, Jeffery Campbell). You guys can expect a lot from us this Fall season. Our shoe section, especially is going to be crazy!  We are expanding our selection as much as possible while still keeping our distinct Karmaloop feel. It is my personal mission to keep you ladies styled out this Fall! While I have always enjoyed my Summer wardrobe more than my Fall one–I’m a Cali-Valley girl after all–I love a good challenge! This Fall selection will be more than you could wish for with new brands, new styles, lots of color, awesome exclusives, and more ways to shop. And remember, if you ever feel like I am missing something please hit me up… I love to hear from you guys! And now, time for some behind-the-scenes pics: