Though La Mer made a splash on the accessory scene a decade ago, it is guaranteed that even the most trend-driven lady will keep this time-telling favorite on her radar each season. The secret to their success? Finding a classic silhouette that works (in this case, wrap watches and necklace watches) and tweaking them to keep up with current details and colors. The motto unique timepieces inspired by adventure translates smoothly to their worldly collection with titles like Bali, Florence, Portland and Portofino Grecian Blue — just to name a few — and treated leathers like reptile and tie dye. All of La Mer‘s wrap straps are custom made in Venice Beach, CA from hand selected leathers… so when the production team needs to take a break from the studio, they enjoy strolling down the famed boardwalk to get inspired by the ocean and the beach’s diverse influences.
For a close-up of selected Spring 2011 styles, check out this week’s KTV Buyer Wire, where the lovely Jeni Ni highlights the newest colors and chains in the set.