Word of the Converse x Marimekko capsule collection has been circulating around the blogsophere, and hot damn! The kicks are cauuuute. Marimekko is a legendary textile and clothing brand from Finland, and in my opinion, their designers are wizards at creating clean and colorful prints (yes wizards, these are magically cheerful prints we’re talking about here!). The Spring 2011 line marries classic Converse styles with extremely wearable iconic prints from the Marimekko vault. The archival prints include the Tarha (1963) and the Pikkusuomu (1965) by Annika Rimala and the Kirppu (1980) by Maija and Kristina Isola. Also notable about the collection is the introduction of a new Converse style, the Chuck Taylor All Star PJ, and the reissued Helen Purcell silhouette (named after the wife of Jack Purcell), which features a more feminine shape. Added bonus? Each pair comes in a matching patterned shoe bag…way more fun than generic shoe bags, and better construction too!
Here’s a peek of some of the styles (from top to bottom: the Helen, the Chuck Taylor All Star PJ, the Chuck Taylor All Star Ox, and the Chuck Taylor All Star Hi)…
Keep the buzz going and watch this short film the brands produced to chronicle the collaboration: Converse ♥ Marimekko on YouTube.
Minna Kemell-Kutvonen, Creative Director of Marimekko, states that “The two companies have always walked their own path, and we also share the same unpretentious and joyful approach to life.” I couldn’t agree more and I can’t wait for the vibrant collection to cheer me up after a slushy winter. On that note – cheers to an exciting partnership!
For more information on the collab, visit the Converse x Marimekko site.